As a provider of marketing services to businesses large and small, the catchphrase on everyone’s lips is content marketing or brand journalism. Social media marketing is so…..2010.
Content drives the Internet, and pulls visitors and inquiries to a company’s webpage. Good, bad, or ugly — every website needs content.
When thinking about different content categories, many clients disregard the humble FAQ list as a source for content. Frequently Asked Questions make sense for several reasons and can boost viewership for the following reasons:
There is intent. People tend to type questions when performing a Google Search, and their answer should appear on one of your webpages in the results. Obtaining questions to answers demonstrates more seriousness when browsing the Internet, and you can capture this user’s interest better than that of a casual browser.
FAQ pages help with SEO. As your team continues to generate FAQ pages, and as your customers and users find and access these pages, your company’s SEO rankings will improve. Add engagement to your FAQ pages, with a Was this page helpful? at the bottom, and social sharing buttons/icons.
They actually help people help themselves. I guess this is the no-brainer of having FAQ pages — people can get their questions answered and you can spend less time answering emails or utilizing your outsourced customer care.
Eventually, your FAQ pages can become their own community — this is the holy grail. Enough content will eventually feed upon itself, with your very own customers offering to help others and having everyone work smarter, not harder.
Interested in turning your FAQ pages into a standalone community? Contact me and let’s discuss.
